What is call tracking?

Call tracking is a sales automation function that tracks incoming or outgoing calls that your sales and support team makes. Originally designed to track where incoming calls are being generated, modern call tracking also uses artificial intelligence to make intelligent recordings of calls and propose critical points of the conversation for review later on. Sales and support teams can use call tracking to understand how the team is performing. Likewise, your marketing team can use call tracking to know where to attribute incoming leads and how to distribute marketing dollars. With HubSpot, call tracking will automatically funnel information into any system within the HubSpot suite of products. You’ll see calls tracked within HubSpot’s Smart CRM, sales pipeline software, and help desk, so you’ll never miss any important context on leads or customers.

How much does HubSpot's call tracking cost?

HubSpot’s call tracking feature is available in the Starter, Professional, or Enterprise edition of Sales and Service Hub. See pricing for Sales Hub and pricing for Service Hub .

What features are included in HubSpot call tracking?

Popular features of HubSpot call tracking include: Bi-directional calling Outbound calls from the HubSpot mobile app Team calling in the shared inbox and help desk International supported calling countries Set custom voicemail and working hours Call analytics reporting Call recording and call transcription Call summaries and tracked terms Place and record all of your calls from right within your browser Automatically log calls within your CRM, so every team has up-to-the-minute context Direct integration with HubSpot's Smart CRM Predictive lead scoring so you’ll know who to call first, based on their likelihood to convert

How much time does it take to implement call tracking?

Setting up call tracking in HubSpot is a seamless process. You can register an existing number, acquire a HubSpot number, or set up a calling integration. To learn more, see our knowledge base article on setting up calling .

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Call Tracking Software

Call Tracking Software

Make calls directly from your browser, consolidate calling intelligence, and automatically track calls in your HubSpot Smart CRM.

Get a demo

Dial and receive customer support calls right in your browser
Prioritize your daily sales calls based on your HubSpot database
Automatically log every call in your CRM contact records

Support and sell more efficiently.

As a sales or customer support rep, you spend most of your day on the phone. But it's easy to get overwhelmed and lose track of what calls you need to make, what to follow up on, and the outcome of each call.

With HubSpot's call tracking software, you can easily receive and resolve your daily calls. Route incoming calls based on customer preference, and collect valuable information for your sales and support processes with AI-powered conversation intelligence.

Continuously improve your team’s calling performance.

Customer conversations can be a rich source of insights for sales and support teams. But as call volume increases, manually sourcing that data can feel impossible. With calling inside HubSpot, plus AI-powered conversation intelligence, you’ll get 360-degree insights into your calling team’s performance. Unlock coaching opportunities, quantify competitive trends, and improve your team’s calling performance. Then, make data-driven decisions to improve your sales and support strategies.
Automatically track and log sales.

Say goodbye to manually logging calls. HubSpot's call tracker automatically logs every call to your CRM database. Now, managers can efficiently coach reps with transcriptions, keyword searching, call commenting, and call analysis. This means your sales teams are always iterating, improving, and selling better.
Manage complex calling processes.

It’s never been easier to manage large, complex calling processes inside HubSpot. With inbound calling, simultaneous ringing for support teams, and IVR calling trees, your support operations will take a step forward in providing a seamless calling experience for your customers.

Have questions? Give us a call and we'll walk you through it.

+1 888-482-7768

Call tracking is a sales automation function that tracks incoming or outgoing calls that your sales and support team makes. Originally designed to track where incoming calls are being generated, modern call tracking also uses artificial intelligence to make intelligent recordings of calls and propose critical points of the conversation for review later on.

Sales and support teams can use call tracking to understand how the team is performing. Likewise, your marketing team can use call tracking to know where to attribute incoming leads and how to distribute marketing dollars.

With HubSpot, call tracking will automatically funnel information into any system within the HubSpot suite of products. You’ll see calls tracked within HubSpot’s Smart CRM, sales pipeline software, and help desk, so you’ll never miss any important context on leads or customers.

Popular features of HubSpot call tracking include:
- Bi-directional calling
- Outbound calls from the HubSpot mobile app
- Team calling in the shared inbox and help desk
- International supported calling countries
- Set custom voicemail and working hours
- Call analytics reporting
- Call recording and call transcription
- Call summaries and tracked terms
- Place and record all of your calls from right within your browser
- Automatically log calls within your CRM, so every team has up-to-the-minute context
- Direct integration with HubSpot's Smart CRM
- Predictive lead scoring so you’ll know who to call first, based on their likelihood to convert

Popular Features

Call tracking software is available in Sales Hub and Service Hub. Explore additional HubSpot features below.

Free Appointment & Meeting Scheduler
Share a link with customers that lets them see when you're free and book meetings with you.
Free Email Tracking Software
Track one-off emails to prospects. Receive real-time notifications when emails are opened or clicked.
Free Email Templates Builder
Save and reuse your best performing emails, and share them with your team for a faster and more consistent way to communicate with prospects.
Free Document Management & Tracking Software
Build a library of sales documents that you can easily share with prospects.
Free Call Tracking Software
Call prospects through VOIP from inside your HubSpot account. Calls can be recorded and auto-logged on the contact record for future reference.
Free Sales Leads & Prospecting Software
Track prospectsâ€™ visits to your site in real time, determine which companies are the most engaged, and set up custom email notifications for your team.
Email Scheduling
Write one-to-one prospect emails, and schedule them for the right send and receipt time.
Free CRM for Outlook
Connect HubSpot CRM to your Gmail or Outlook inbox to send email from the CRM, set up a shared team email account, and access dozens of other useful, time-saving tools.
Customer Profile Software
Get powerful context about the people and companies youâ€™re emailing, right inside your Gmail or Outlook inbox.
Quote Software
Create and share professional-looking quotes in just a few clicks.
Sales Reports & Performance Management
Achieve total visibility into your sales metrics, with deep insights into your pipeline and a quick way to build more accurate forecasts, right out of the box.
Sales Management Software
Build a library of sales best practices and resources to share with your team.
Sales Automation Tools
Use workflows to automate lead rotation and task creation, and streamline prospect follow-up with sequences.

Generate leads

Automate marketing

Build pipeline

Close deals

Scale support

Drive retention

Create content

Manage content

Find and reach customers

Grow sales and get paid

Organize customer data

Call Tracking Software

Support and sell more efficiently.

Continuously improve your team’s calling performance.

Automatically track and log sales.

Manage complex calling processes.

Frequently Asked Questions

What is call tracking?

How much does HubSpot's call tracking cost?

What features are included in HubSpot call tracking?

How much time does it take to implement call tracking?

Popular Features

The HubSpot Customer Platform

Marketing Hub

Sales Hub

Service Hub

Content Hub

Operations Hub

Commerce Hub

Smart CRM

Small Business Bundle

Breeze

App Marketplace

Marketing

Sales

Customer Service

Content

Startups & Small Businesses

Featured Links

Community & Events

Partners

Education

Tools

Services

The HubSpot Customer Platform

Free HubSpot CRM

Overview of all products

Marketing Hub

Sales Hub

Service Hub

Content Hub

Operations Hub

Commerce Hub

Smart CRM

Small Business Bundle

Breeze

App Marketplace

Marketing

Sales

Customer Service

Content

Startups & Small Businesses

By Team Size

For Small Businesses & Startups

For Enterprises

Why HubSpot?

Why Choose HubSpot?

Case Studies

Spotlight: Product Updates

Call Tracking Software

Support and sell more efficiently.

Continuously improve your team’s calling performance.

Automatically track and log sales.

Manage complex calling processes.

Related Resources

Frequently Asked Questions

What is call tracking?

How much does HubSpot's call tracking cost?

What features are included in HubSpot call tracking?

How much time does it take to implement call tracking?

Popular Features