HubSpot vs Mailchimp
Go beyond email and upgrade your marketing with the #1 customer-rated marketing automation platform.
Why choose HubSpot?
Generate more leads
107%
After 6 months, HubSpot Marketing Hub customers see a 107% increase in inbound leads1
Connect your tech stack
79%
79% of HubSpot users say it improved their ability to create a single source of truth and centralize their data all in one place1
See the full customer journey
70%
70% of marketers using HubSpot say it improved their ability to understand and optimize the customer journey1
Customers who made the switch from Mailchimp to HubSpot
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I’ve never seen such significant percentage increases in an organization’s metrics before. It was so staggering that I had to double- and triple-check our numbers. How often do you see an 11,000% increase in emails opened, or a 29,000% increase in emails sent, or a 1,500% increase in Twitter followers – all in one year? That’s the power of HubSpot, and we’re using this power for social good.
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It wasn’t as difficult as you might think. HubSpot CRM is very import friendly, so bringing in data from Mailchimp, and even our proprietary system, wasn’t that hard. We migrated about 15,000 contacts from other platforms and, after a few tests, we were confident to proceed. It only took a day or two.
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HubSpot was the only platform in the marketplace that was easy to implement and use. It also allowed us to see the entire customer journey from start to finish and gave us a full view of how customers engaged with us at every touchpoint.
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We ultimately chose HubSpot because it's easy to set up and train internal users. It also came with a lot of out-of-box functionality that we could use from day one, including live chat, landing pages, and the ability to create website sub-domains for marketing campaigns. HubSpot connected our core internal workflows between sales, marketing and support into one. It’s a budget friendly option that can scale with us at an unbelievably fair price—and our non-technical team members find it super easy to use!
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I’ve never seen such significant percentage increases in an organization’s metrics before. It was so staggering that I had to double- and triple-check our numbers. How often do you see an 11,000% increase in emails opened, or a 29,000% increase in emails sent, or a 1,500% increase in Twitter followers – all in one year? That’s the power of HubSpot, and we’re using this power for social good.
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It wasn’t as difficult as you might think. HubSpot CRM is very import friendly, so bringing in data from Mailchimp, and even our proprietary system, wasn’t that hard. We migrated about 15,000 contacts from other platforms and, after a few tests, we were confident to proceed. It only took a day or two.
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HubSpot was the only platform in the marketplace that was easy to implement and use. It also allowed us to see the entire customer journey from start to finish and gave us a full view of how customers engaged with us at every touchpoint.
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We ultimately chose HubSpot because it's easy to set up and train internal users. It also came with a lot of out-of-box functionality that we could use from day one, including live chat, landing pages, and the ability to create website sub-domains for marketing campaigns. HubSpot connected our core internal workflows between sales, marketing and support into one. It’s a budget friendly option that can scale with us at an unbelievably fair price—and our non-technical team members find it super easy to use!
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I’ve never seen such significant percentage increases in an organization’s metrics before. It was so staggering that I had to double- and triple-check our numbers. How often do you see an 11,000% increase in emails opened, or a 29,000% increase in emails sent, or a 1,500% increase in Twitter followers – all in one year? That’s the power of HubSpot, and we’re using this power for social good.
-
It wasn’t as difficult as you might think. HubSpot CRM is very import friendly, so bringing in data from Mailchimp, and even our proprietary system, wasn’t that hard. We migrated about 15,000 contacts from other platforms and, after a few tests, we were confident to proceed. It only took a day or two.
-
HubSpot was the only platform in the marketplace that was easy to implement and use. It also allowed us to see the entire customer journey from start to finish and gave us a full view of how customers engaged with us at every touchpoint.
-
We ultimately chose HubSpot because it's easy to set up and train internal users. It also came with a lot of out-of-box functionality that we could use from day one, including live chat, landing pages, and the ability to create website sub-domains for marketing campaigns. HubSpot connected our core internal workflows between sales, marketing and support into one. It’s a budget friendly option that can scale with us at an unbelievably fair price—and our non-technical team members find it super easy to use!
What makes HubSpot different?
Generate more leads
Mailchimp works great for email marketing, but HubSpot takes it further. HubSpot powers your entire marketing funnel with lead generation tools like ads, live chat, messaging, and more. Moreover, HubSpot’s advanced AI features, such as social agent, content agent, and content remix, amplify your reach and better drive demand.
Connect your tech stack
Mailchimp is often one of many front office tools that businesses cobble together - resulting in fragmented data, inefficient processes, and wasted resources. With HubSpot, you can consolidate your disconnected marketing, sales, and service solutions onto one, unified platform built around a smart CRM with an integrated view of the customer.
See the full customer journey
Mailchimp offers limited visibility outside of your email marketing touchpoints and lacks comprehensive reporting. HubSpot helps you optimize your customer journeys and improve your marketing effectiveness with campaign reports, customer journey analytics, revenue attribution, and more. Plus, custom reports and dashboards combine data from across your front office to enhance business decision making and cross-department collaboration.
Compare HubSpot & Mailchimp
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HubSpot vs Mailchimp FAQ
HubSpot was named the #1 Marketing Product for small business, mid-market, and enterprise companies on G2 in 2024. Some HubSpot advantages include:
- More advanced marketing
- More marketing channels
- Better automation across the front office
- Industry-leading AI with Breeze copilot and agents
- More unified platform
- Full customer journey visibility
- More granular segmentation for deeper personalization
- Improved efficiency through tech stack consolidation
- More scalable and customizable
- 1,700+ pre-built integrations
- Supports large teams and high-volume sending
- Deep customization through custom objects, properties, permissions, and more
HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.
Mailchimp may offer a lower list price, but many customers find they can lower their total tech spend by consolidating their tools with HubSpot.
HubSpot offers unique marketing features like ad management, blogs, lead scoring, social agent, content agent, content remix, and more that Mailchimp does not have.
Moreover, HubSpot offers sales, service, content management, commerce, data management, and data enrichment capabilities that Mailchimp lacks through our Sales Hub, Service Hub, Content Hub, Commerce Hub, Operations Hub, and Breeze Intelligence products respectively.
HubSpot prioritizes customer data security with strong data encryption, compliance, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.
HubSpot's marketplace of 1,700+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).
Check out a few of the many customer stories below:
Attract more customers with HubSpot today!
Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.
1. HubSpot 2024 ROI Report